Do you wait years for your morning coffee?
And it was the 3rd time that week I was late for work. Because of coffee.
You see – I love great coffee. And you get the highest quality coffee from (some) coffee shops.
That’s why I would go to a shop every morning. Your regular grocery store coffee just doesn’t compare.
But here’s the problem...
I wasn’t the only one who knew this. The lines to get a great cup of joe are long before work.
And I would wait...
Until I finally got my cup. And then I was late for work.
I wanted to drink high-quality coffee from the comfort of my home – without waiting in lines.
This is why I started Midsouth Coffee & Tea.
Everyone deserves fresh, good tasting coffee without paying a small fortune every morning.
But right away it felt like an impossible task.
Let me explain:
It takes 35,424 hours to go from a coffee seed to the cup you drink in the mornings. That’s more than 3 years.
To have the best cup of coffee you need every detail to be perfect:
- right soil
- right weather
- care & hard work to grow the plants
- avoiding pests & disease without chemicals
- roasting exactly down to the minute
Here’s how we did it:
We reached out to hundreds of farmers and suppliers from all across the world...
But we only work with 13 of them. Why?
We wanted farmers who:
- grow their coffee without chemicals
- pay a fair wage to their workers
- are in regions that has the perfect soil
- who don’t process beans in a mechanical way
Once we had found our ideal farmers, we ran into another problem:
It doesn’t matter how good the beans are if they go stale...
How can we keep them fresh while shipping them all over the world?
We came up with 3 solutions that keep them as fresh as coffee shop beans:
- We roast the coffee after you order. The bags don’t sit on shelves going stale.
- We vacuum seal the bags to make sure there’s no oxygenation happening while your beans are traveling.
- We match the flavor profile with the perfect roast time. For example – roasting an Ethiopian dark makes it go stale faster than roasting it light.
And then the hardest part began:
Going through this process for every coffee and tea you can find on our page.
So when you order and get your fresh, high-quality coffee – remember:
It took 35,424 hours to make the delicious cup you enjoy. Every morning.